Thursday, December 22, 2011

The Story Behind the Name: Office 365

What's in a name?

Office 365 brings together Exchange Online, SharePoint Online, Lync Online as well as Microsoft Office desktop software and Web apps. There's a lot of power under this particular hood and it's delivered through the cloud. Was it possible to find a single unifying name that all at once would 1) Heighten expectations of the existing productivity brands at Microsoft; and 2) embody the deeper relationship we can hold with our customers as a result of the cloud delivery model?

So what about Office 365?

The 365 extension embodies the idea that the cloud connects us more closely to our customers than ever before. The brand promise extends from productivity as we know it today to a promise to help more people collaborate, communicate and get work done from anywhere, 24/7, 365 days a year.

This means keeping the service up-to-date with the very latest in productivity innovations. It means investing billions of dollars and tens of thousands of people to work on cloud services.

If you boil it down, it comes to:

Office = rich, familiar, trusted gold standard of productivity

365 = available to everyone, when and where you need it

Microsoft approach to cloud productivity applications means that we can deliver the best of everything we know about productivity to our customers in an always-up-to-date cloud service every single day of the year.


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