Lync 2013 represents an important step to adding further high-availability support and integrating voice, video and content sharing to Lync Mobile clients on Windows Phone, iOS and Android operating systems. Lync is a strategic UC choice for many organizations, and potentially an alternative to replace legacy PBX installations.
- Organizations with a Microsoft volume licensing agreement usually consider Lync financially competitive compared with other telephony solutions for basic telephony needs. This is especially true if the enterprise primarily adopts, or plans to adopt, softphones and deploys few desktop phones.
- Microsoft has strong brand awareness for UC. It deploys Lync for IM, voice, video and Web conferencing. The company is building a strong global portfolio of Lync partners to help clients execute on telephony and UC strategies.
- The Lync 2013 mobile client works on Microsoft, Apple and Android operating systems and is a strong solution for those enterprises seeking a UC and telephony client for their mobile devices.
- Skype integration enables Microsoft to offer multiple tiers of service for those seeking
an enterprise-grade and a best-effort service that competes with other freemium services
from Google, Zoom and Fuze.
For details: Magic Quadrant for Corporate Telephony